Farfetch has revolutionised the way we buy fashion. It wasn’t so long ago that poor old Australia was at the mercy of opposing seasons and department store buyer selection – our ability to acquire the objects we actually wanted was relegated to rare ‘smash & grab’ overseas trips.
When it launched in 2008, Farfetch offered an online platform of 25 boutiques in 5 countries, and in 2016 they have 400 global retailer partners in 35 countries – huge growth, and proof of the power behind consumers activating that sturdy shopping gland, given the chance. The idea is that you shop for products on the Farfetch website or app, and the boutique stores send you product directly, with Farfetch being your ‘friend in common’ who introduces you.
Empty coffers are in. Bulging pockets are out.
The newest boutiques to join the e-commerce platform include Parlour X in Australia, Studio 14 in Morocco; Club 21 with sites in both Singapore and Malaysia; Joseph in the UK and Totokaelo in the United States.
The recent international expansion of the Farfetch brand has also lead to the launch of two new categories; beauty and kids wear, both answering the need of millions of highly discerning shoppers (their favourite kind), who visit Farfetch every month.
Beauty launches on 29 February with newly-signed boutique Space NK Apothecary and will offer skincare, haircare, make up and male grooming products from brands including Eve Lom, Lipstick Queen, By Terry and Kevyn Aucoin.
Kidswear will be available on the site on 1 March, launching with Spring/Summer 16 collections from Stella McCartney Kids, London-based brand Hucklebones, Caramel Baby, Roksanda, Burberry Kids, and more.
Founded in 2008 by the Portuguese entrepreneur José Neves, Farfetch brings together more than 400 of the world’s best independent designer boutiques, from Paris, New York and Milan to Bucharest, Kuwait and Tokyo. The Farfetch partner boutiques occupy a total of 1,000,000 square feet of retail space across 35 countries, allowing Farfetch customers in 180 countries to shop an unparalleled range of brands and unique pieces (who knew shopping could be so restful?).