Australian Brand Limedrop Launches New Eyewear Venture

Melbourne fashion label Limedrop has launched a capsule collection of ultra-modern Flat Lens Sunglasses, via crowd-sourcing website POZIBLE, giving customers the opportunity to pre-order the style at a reduced price.



Limedrop’s Flat Lens Sunglasses feature a handcrafted, frameless design giving the wearer uninterrupted vision. Stylish, compact and ultra-light, the frames provide Australian Standard Approved Category 3 UVA/UVB Lens Protection. The glasses are available in two styles, and feature adjustable nose pads to alter fit, Limedrop Flat Lens Sunglasses are suited to both men and women of all face shapes.



Radiant is a vintage-inspired, pared-back cats-eye. A feminine yet understated style.


Iridescent features a curved square frame and a straightened top line; masculine elements that present a gender-neutral offering while providing larger coverage.

Each style is finished with a mirror-coated optical polish and bevelled comfort edges. Limedrop’s Flat Lens Sunglasses are available in two highly-reflective finishes; the cool grey flash of Silver Titanium and the warmer, brown-based Champagne Bronze, which I promptly ordered. Champagne and bronze, what more could a glamazon need?

Limedrop Flat Lens Sunglasses will be available to POZIBLE pledgers at a reduced price, allowing customers to not only pre-purchase the eyewear for less, but to also directly support the production and launch of the range, which we find particularly satisfying.


Limedrop has experienced prior success through the platform, with the launch of the Limedrop x Ettitude Cloudland bedding range in 2014.

Limedrop founder and designer Clea Garrick says,

“POZIBLE has proven to be a risk-minimising way for us to launch into new categories. Not only does it offer our clients the opportunity to buy into our new offering before we take it to market, but it provides a potential new avenue for securing stockists.”


The campaign, which launched February 16, 2016, aims to raise $20,000 to cover a portion of the production costs through pre-selling the Flat Lens Sunglasses in individual, multi-buy and wholesale packages. Expected delivery is May 2016, with the eyewear range available to purchase in store and online at full retail shortly after.

For more design & tech specifics, or to support the campaign and pre-order your pair of Limedrop Flat Lens Sunglasses, visit their web page.


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