From the distinctive pink & black gift boxes to the flashing neon signs emblazoned with ‘Knickers Forever’, everything that is iconic about Agent Provocateur is celebrated in glorious pink playfulness for AW15.
The campaign stars two ex-Agent Provocateur shop girls: singer Paloma Faith and photographer Alice Hawkins. Though they both went on to achieve international fame, they’ve never forgotten their days in pink uniform.
For the shoot Paloma Faith played the ultimate Agent Provocateur store manager – on her watch the Agents wreak havoc in the fantasy store, playing dress-up in the back rooms and cleaning windows in their garters.
Hawkins’ playful images of the collection were inspired by her personal stash of cheeky Polaroids, taken during her days as an Agent, and allowing AP fans a true insight into what really goes on behind those black lacquered doors.
Throughout the season, keep your eyes peeled for other famous ex-Agent Provocatuer shop girls starring in the campaign.
Model: Paloma Faith
Photographer: Alice Hawkins
Hair: Eamonn Hughes
Make Up: Lan Nguyan
Styling: Karl Plewka
Location: Agent Provocateur, London