Agent Provocateur AW15: Paloma Faith + Alice Hawkins

From the distinctive pink & black gift boxes to the flashing neon signs emblazoned with ‘Knickers Forever’, everything that is iconic about Agent Provocateur is celebrated in glorious pink playfulness for AW15.

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The campaign stars two ex-Agent Provocateur shop girls: singer Paloma Faith and photographer Alice Hawkins. Though they both went on to achieve international fame, they’ve never forgotten their days in pink uniform.

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For the shoot Paloma Faith played the ultimate Agent Provocateur store manager – on her watch the Agents wreak havoc in the fantasy store, playing dress-up in the back rooms and cleaning windows in their garters.

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Hawkins’ playful images of the collection were inspired by her personal stash of cheeky Polaroids, taken during her days as an Agent, and allowing AP fans a true insight into what really goes on behind those black lacquered doors.

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Throughout the season, keep your eyes peeled for other famous ex-Agent Provocatuer shop girls starring in the campaign.

Credits:

Model: Paloma Faith
Photographer: Alice Hawkins
Hair: Eamonn Hughes
Make Up: Lan Nguyan
Styling: Karl Plewka
Location: Agent Provocateur, London

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  • Website
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  • @TheMissAP

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