It was probably the opposite of ideal to launch a new fashion brand in 2020. Instead of fostering a new burgeoning label, I ended up remote schooling kids and getting a ‘part-time‘ full time job.
Post all of that, though, the creative mojo is slowly returning, so some more fashion heavy pieces will come in the coming months. In the meantime, We’re selling some printed to order tees and totes – something I can manage from the comfort of my Fitzroy cell / home office during 4.0.
During lockdown in Australia last year I developed a fantasy, vintage style pattern, and now you can own it on a tote bag, but perhaps it will become so much more – think kaftans, leisure pants and pool side swathes.
Our exclusive Run To Paradise logo was developed as an ode to old movie posters for South Pacific inspired films, like Paradise Lost, Trouble In Paradise and any Elvis film you can name, that is set on a beach. My sister loves the pink and yellow logo, and says reminds her of the masthead for our favourite Aussie music mag of the 1980s.
We’ve added some new styles to the store, including kids tees, hoodies, long sleeve tees and exclusive print tote bags in two sizes. Some of our exclusive classics have been reduced, starting from only $25.
Dream your summer vacay from the comfort of your couch. These are printed to order in Fitzroy.
Dream that summer vacay from the comfort of your couch.
SAVE $10 on every item in your cart until 30 June, 2021. Use code ‘PARADISE’ at checkout. Shop NOW.