Agent Provocateur’s holiday campaign is here – set on a glamorous ski expedition (set), inspired by the 1970s heyday of alpine adventures (and possibly menthol ads in magazines). The brand prides itself on luxurious glamour with a great sense of humour, and that’s exactly how these images should be received.
Shot by Liz Collins and starring Abbey Clancy in Agent Provocateur’s most seasonal pieces.The campaign features lingerie and the new holiday season swimwear, making a bold statement against the dramatic snow-covered mountain backdrop.