Farfetch, the major online destination for some of the world’s best boutiques and brands, has revealed itself as the first global e-tailer of ‘EPs’, the premium Bluetooth™ wireless headphones from i.am+, founded by global artist and entrepreneur, will.i.am.
i.am+ is an entrepreneurial entity started by the iconic producer, as he looks to combine powerful new technologies with popular culture – to develop products that keep us all interconnected in sartorial glory.
The design-conscious EPs (seen on will.i.am at top and pictured below) are the first audio product to launch from i.am+, meeting a need in the Bluetooth™ market, otherwise saturated with sports solutions. They were designed with the principle that tech doesn’t have to look like tech (here, here!). Offering exceptional sound fidelity, the EPs give style obsessives the option for more wearable, distinctive style (without looking like you left a bicycle parked somewhere).
EPs fill a gap in a Bluetooth™ market that is flooded with sports solutions. Tech doesn’t have to look like tech.
Inspired by the iconic shape of vinyl records (yes, a circle), the EPs signature circular design is crafted from spun metal and paired with a woven fabric cord. With a lightweight, no-fuss form, the EPs are available on Farfetch.com in black and gold colourways, detailed with metallic discs that can be magnetically clasped around the neck for lightweight all-day wear.
will.i.am said, ‘Farfetch is a game-changing business – in terms of innovation in retail/e-tail – and I am excited about what this company is doing. It felt like a natural fit to partner on the global online launch of i.am+ EPs.’