Perfectly manufactured fashion looks can give a style cramp to keen aesthetes who demand to be wooed. Give us pressed, vacant models arranged in matching poses & uninspired designs, and watch us shuffle out the door. Where are the kinks?
UK brand Mother of Pearl presents their 2017 resort collection campaign in a banal office setting. Pretty frills and lace are issued with reckless abandon to styles across the collection, and fashioned with toughness – it’s like ordinary and sublime are suddenly holding hands.
The images give you something to explore – drab office objects are draped in pretty cloth providing clever theatre and intrigue. Partitions are suddenly chic.
For the 2017 Resort Collection, creative director Amy Powney looked back at her own teenage years and revisited 1990s fashion photography by Mark Borthwick. She found her first muse in his androgynous, hard edged and sporty Stella Tennent.
For the softer side of the collection Powney referenced Victorian boarding school ginghams and uniforms, frills, bows and ruffled night gowns. She then built on the sporty aesthetic from P.E kits and vintage athletic wear.
My absolute favourite from the collection is pictured at top: Corbett Sleeveless Jacket in check, Roma Top in Fresia, Frona Trousers in Fresia, Winston Satchel in Fresia, Freida Sandal in Black Pearl.
Mother of Pearl presented their first collection at London Fashion Week for AW14. The brand has since been shortlisted for the BFC Vogue Fashion Fund in 2015 and 2016.
- Mother of Pearl
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